DIGITAL SUSTAINABILITY STRATEGIES: DIGITALLY ENABLED AND DIGITAL-FIRST INNOVATION FOR NET ZERO.

While we live in times of pervasive digital transformation, the world faces a physical challenge: climate change. Addressing it requires the global economy to achieve net-zero emissions by 2050. "Net zero" describes a state in which, globally, the amount of carbon emissions released into the atmosphere is balanced by the amount of emissions removed. As some sectors and firms are more difficult to decarbonize, net-zero pathways indicate that othersmustmove beyond net zero and adopt a regenerative approach. Although carbon emissions are inherently physical, digital innovation might be the key to accelerating progress on net zero, given its potential to measure, coordinate, and change the emissions logic of the current economy. This paper aims to construct a novel perspective on digital sustainability by exploring how digitally enabled and digital-first innovation can contribute to net zero. We develop a framework of four complementary digital netzero strategies by synthesizing insights fromprior literature with empirical illustrations. The framework serves as a starting point for future research and provides practical guidance for net-zero strategizing. It challenges digital sustainability research and practice to complement emissions reduction efforts with removal and regeneration and to explore both digitally enabled and digital-first innovation for net zero. [ABSTRACT FROM AUTHOR]