Nextevo CEO: Pineapple fibre is in demand but value-add is key.

Nextevo CEO Harold Koh is leading a pineapple leaf fiber company that caters to apparel brands and retailers. The demand for pineapple fiber is increasing due to its numerous benefits, such as being harvested after the fruit, not requiring water or fertilizer to grow, and providing a supplementary income for small-scale farmers. Koh chose Vietnam for Nextevo's first production facility due to its strong textile and apparel industry and young, skilled workforce. The company aims to be a solution provider and is focused on sustainability, profitability, and future growth. They are also exploring new market opportunities and considering expanding their production facilities. [Extracted from the article]