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Game Changer: HOW CALLAWAY'S OVERSIZED DRIVER REVOLUTIONIZED GOLF.

Source :
Golf Digest; Sep2024, Vol. 75 Issue 6, p98-103, 6p
Publication Year :
2024

Abstract

The article discusses the development and success of Callaway's oversized driver, known as Big Bertha. Callaway aimed to create a club with a larger sweet spot that would improve the chances of average golfers hitting a good shot. They were inspired by the Yonex oversized driver but ultimately decided to develop their own design. The clubhead was made of stainless steel and had a larger sweet spot compared to traditional drivers. Despite initial doubts, Big Bertha became a huge success, revolutionizing the golf industry and leading to the development of larger and lighter drivers. [Extracted from the article]

Details

Language :
English
ISSN :
0017176X
Volume :
75
Issue :
6
Database :
Complementary Index
Journal :
Golf Digest
Publication Type :
Periodical
Accession number :
179301329