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Game Changer: HOW CALLAWAY'S OVERSIZED DRIVER REVOLUTIONIZED GOLF.
- Source :
- Golf Digest; Sep2024, Vol. 75 Issue 6, p98-103, 6p
- Publication Year :
- 2024
-
Abstract
- The article discusses the development and success of Callaway's oversized driver, known as Big Bertha. Callaway aimed to create a club with a larger sweet spot that would improve the chances of average golfers hitting a good shot. They were inspired by the Yonex oversized driver but ultimately decided to develop their own design. The clubhead was made of stainless steel and had a larger sweet spot compared to traditional drivers. Despite initial doubts, Big Bertha became a huge success, revolutionizing the golf industry and leading to the development of larger and lighter drivers. [Extracted from the article]
Details
- Language :
- English
- ISSN :
- 0017176X
- Volume :
- 75
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Golf Digest
- Publication Type :
- Periodical
- Accession number :
- 179301329