IDENTIFYING ELEMENTS THAT CODE THE ORGANIZATION'S GENOME WITH THE SPIDER WEB MODEL TO DETERMINE BUSINESS DEVELOPMENT POTENTIAL.

Purpose: The paper aims to elaboration and discuss the spider web model and identify elements that code an organization's genome to determine its development potential and design changes. Design/methodology/approach: The first step was a literature review and elaboration and discuss the spider web model. Next, a survey questionnaire with closed questions was developed and used for research. The survey was a pilot addressed to purposefully sampled organisations. Through our choice of the sample—enterprises, an NGO, and a public institution—we emphasised the tool's versatility and demonstrated that identifying elements that codify an organisation's genome to determine its development potential applies to more than just businesses. An auxiliary in-depth interview was also conducted. Responses were collected using the CAWI technique. Findings: Elaboration and discuss the spider web model. It was established that all the investigated organisations have their specific genomes, sets of information, which characterise and guide their development. The case studies demonstrated that diagnosing and assessing the spider web model parameters is necessary to determine the organisation's development potential and find potential change opportunities. Research limitations/implications: The research was limited by a small sample of arbitrarily selected organisations. Still, the selection of organisations for the case studies was purposeful. We demonstrated that the spider web model can diagnose and assess parameters that codify an organisation's DNA in all types of organisations, enterprises, NGOs, and public institutions. It may also help identify areas in need of change to maintain the development potential. In light of the above, future research should include a more in-depth study of selected sectors to conduct a comparative analysis and offer generalised conclusions. Practical implications: The use of a questionnaire to diagnose the parameters of the spider web model in the design of changes within organizations. Social implications: Increase awareness among managers and people in organizations of the impact of DNA genome on organizational development. Originality/value: Discussing of the spider web model, indication of the parameters that build the DNA genome. Indication of integration and reconfiguration mechanisms in management systems consisting in the development and implementation of model solutions facilitating adaptation to dynamic exogenous and endogenous conditions. [ABSTRACT FROM AUTHOR]