Using data to optimize marketing and sales strategies: CPAs who want to drive greater profitability and growth must understand customer acquisition costs and customer lifetime value.

The article discusses the factors that corporations need to consider to optimize their sales and marketing strategies and achieve growth. Topics mentioned include the importance of assessing and segmenting customer acquisition cost (CAC) and understanding customer lifetime value (LTV), the analysis of present value in LTV, and the target LTV to CAC ratio.