Back to Search Start Over

Data Could Help Scholars Persuade, if Only They Were Willing to Use It.

Authors :
Basken, Paul
Source :
Chronicle of Higher Education; 7/19/2024, Vol. 70 Issue 23, p1-4, 4p, 1 Color Photograph
Publication Year :
2024

Abstract

The article explores how data analytics, employed by firms like Applecart, could enhance political persuasion by leveraging personal connections and social networks. Topics discussed include the use of data in shaping societal attitudes, the role of advanced analytical techniques in persuasion, and the growing influence of data-driven strategies in political campaigns.

Details

Language :
English
ISSN :
00095982
Volume :
70
Issue :
23
Database :
Complementary Index
Journal :
Chronicle of Higher Education
Publication Type :
News
Accession number :
179433165