„Wir möchten unsere Kunden noch besser verstehen“.

The article focuses on Baumschule Bösen's efforts to better understand and meet customer needs by enhancing their plant marketing strategies. Topics include the creation of a plant park designed as a "Third Place" for customer engagement, the hosting of an Expert Day to showcase their offerings and build relationships with landscape gardeners, and the development of a specialized ordering app to streamline and improve the purchasing process for clients.