Consumer Well-Being and Public Policy: Defining Product Abuse in Marketing--Exploring the Topic and New Directions.

The article focuses on defining product abuse in the marketing context by integrating various theoretical perspectives. Topics include the types of product abuse—within-functional, cross-functional and cross-functional addictive abuse—the role of consumer traits such as greed and innovativeness; and the impact of value perception on abusive behaviors. The study proposes new research directions and practical implications for understanding and addressing product abuse in marketing.