How Target is courting pet owners with a collection designed by 'fur-fluencers'.

The article discusses Target Corp.'s innovative approach to its latest collaboration by partnering with six social media pet influencers to launch "The Cuddle Collab," an exclusive pet collection aimed at the growing number of pet-owning customers. Topics include the shift in Target's marketing strategy to embrace creator culture, the use of unique advertising methods like reality TV-style content, and the importance of providing uplifting experiences for shoppers in a divided social landscape.