Life cereal brings back Mikey to ride wave of nostalgic marketing.

Life cereal is bringing back its iconic character, Mikey, in a new marketing campaign. Mikey, a picky eater kid who first appeared in commercials in the 1970s, is featured in a musical commercial that draws inspiration from the original "Mikey likes it" tagline. The campaign aims to refresh the brand and focuses on messy mornings and how families can come together around breakfast. The commercials will be shown on various digital platforms and will also utilize retail media through Walmart Connect. This revival of nostalgic marketing is a trend seen in other brands as well. [Extracted from the article]