Ryan Reynolds's MNTN Is Said to Tap Morgan Stanley for 2025 IPO.

MNTN, a connected TV advertising platform led by Ryan Reynolds, is reportedly planning to go public in early 2025. The company has chosen Morgan Stanley to assist with the initial public offering. MNTN develops advertising software for brands to promote themselves through campaigns on connected TVs, offering targeting, measurement, and optimization technology. In 2021, the company acquired Reynolds' creative agency, Maximum Effort. MNTN previously raised $119 million in a Series D financing round. [Extracted from the article]