Addressing the greatest global challenges (UN SDGs) with a marketing lens.

This document explores the global challenges identified by organizations like the Millennium Project and the UN Foundation, and how businesses are adapting their mission to address these challenges. The main goals of corporations now include investing in employees, delivering value to customers, dealing ethically with suppliers, supporting communities, and promoting peaceful coexistence. The document proposes a classification of the 17 UN Sustainable Development Goals (SDGs) into four categories: society, economy, planet, and coordination facilitated by technology. It emphasizes the interconnectedness of these goals and the need for a comprehensive perspective. The document also includes research articles that examine the integration of qualitative and quantitative research to estimate the benefits of innovations in terms of economic and social sustainability, in support of the SDGs. These articles cover various topics such as technology, healthcare, renewable energy, climate change, and sustainable consumption. They stress the importance of interdisciplinary collaboration, innovative methodologies, scalability of initiatives, effective communication, and continuous learning to address the challenges of sustainable development. The text further discusses the significance of campaigns promoting sustainable and environmentally friendly products, as well as the role of technology in addressing social and economic issues. It underscores the need for coordination and collaboration among businesses, governments, and society to achieve the SDGs. Additionally, the text highlights the potential of artificial intelligence (AI) in improving access to education, healthcare, and financial resources for vulnerable populations. Overall, the text encourages innovation, inclusivity, and collective efforts to create a sustainable future. [Extracted from the article]