MEMBERS ONLY: Industry insiders share the benefits of offering a spa membership program and how it can help increase business.

This article discusses the benefits of offering a spa membership program and how it can help increase business. Spa memberships encourage repeat visits and foster a sense of belonging among guests, leading to increased loyalty and word-of-mouth referrals. They also provide consistent revenue and allow for better financial forecasting. The key to a successful membership program is understanding the clientele and tailoring the offerings to their preferences, while ensuring that the pricing and value align with both the business needs and guest expectations. The article provides examples of membership options from different spas, highlighting the various perks and benefits they offer. [Extracted from the article]