The Two But Rule.

Too often, collaborative thinking in modern business settings employs no-buts policies and overly positive environments that produce blind optimism toward half-baked ideas. In The Two But Rule, John Wolpert advocates for harnessing the positive power of negative thinking by confronting flawed ideas with realistic criticism and practical solutions to those flaws. Wolpert offers guidelines for turning but--the biggest killer of fledgling ideas--into a tool for pivoting to new solutions and building productive velocity.