Starbucks hands US creative duties to WPP amid turnaround push.

Starbucks has assigned its U.S. creative duties to WPP, forming a specialized unit to handle the coffee chain's business. The new Team Starbucks comprises talent from WPP agencies Ogilvy, VML, and Landor, selected after a review process led by Joanne Davis Consulting. This change comes as Starbucks undergoes leadership changes and aims to reestablish itself as a premium brand by reducing promotional deals and discounts. The company's new CEO, Brian Niccol, has outlined strategic initiatives to revitalize Starbucks, focusing on areas like the morning daypart, community coffeehouse roots, brand narrative control, and worker advancement opportunities. [Extracted from the article]