Charter Plans Streaming Ad Campaign in Bid to Stem Cord-Cutting.

Charter Communications Inc. is planning a major marketing push to promote over 10 streaming services included in its cable-TV packages at no additional cost to customers. The company aims to prevent cord-cutting and attract new subscribers by offering popular streaming services like Peacock, Max, and Discovery+. Charter has signed deals with major media companies to offer these services, with plans to negotiate separate deals for services like Netflix, Amazon Prime Video, and Apple TV+. Despite losing video subscribers, Charter's strategy focuses on integrating streaming services to retain customers and adapt to changing viewing habits. [Extracted from the article]