MARKETING EDUCATION AND BUILDING CHARACTER CORNERSTONES.

As the marketing education landscape continues to evolve, one thing remains constant: the timeless value of character. Integrity, authenticity, and empathy form the bedrock of effective marketing strategies, guiding marketers in their quest to build trust, foster connections, and drive meaningful engagement with their audience. By instilling these core values while considering western and non-western approaches, we empower the next generation of marketers to not only navigate the complexities of the digital age but also to create impactful campaigns that resonate with the hearts and minds of consumers worldwide. As educators, practitioners, and thought leaders, we can continue to nurture the character of future marketers, shaping a world where integrity, authenticity, and empathy reign supreme in the development of character and in the pursuit of meaningful connections and enduring success in this field. [ABSTRACT FROM AUTHOR]