TRANSFORMATION OF FINANCIAL BEHAVIOR: A CASE STUDY ON PREFERENCE AND USE OF DIGITAL BANKING SERVICES.

This research aims to investigate the transformation of consumer financial behavior in the context of the digital banking era in Indonesia. The research method used is a quantitative descriptive analysis using secondary data containing the value of digital banking transactions in Indonesia from 2018 to 2023. The research results show that digital banking transformation has influenced consumers' preferences and usage patterns of digital banking services, with a significant increase in adoption. digital banking technology. The contribution of this research is to provide a deeper understanding of how consumer financial behavior is changing in the digital banking era, as well as the implications for the banking industry and the economy as a whole. [ABSTRACT FROM AUTHOR]