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Zara, the Global Fast Fashion Pioneer from Spain.

Authors :
Ahmad, Hibah
Source :
Journal of Global Awareness; 2024, Vol. 5 Issue 1, p1-8, 9p
Publication Year :
2024

Abstract

Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company's unique business model, characterizing them as "fast fashion," allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara's supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
19320817
Volume :
5
Issue :
1
Database :
Complementary Index
Journal :
Journal of Global Awareness
Publication Type :
Academic Journal
Accession number :
180802751
Full Text :
https://doi.org/10.24073/jga/5/01/07