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Zara, the Global Fast Fashion Pioneer from Spain.
- Source :
- Journal of Global Awareness; 2024, Vol. 5 Issue 1, p1-8, 9p
- Publication Year :
- 2024
-
Abstract
- Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company's unique business model, characterizing them as "fast fashion," allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara's supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 19320817
- Volume :
- 5
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Global Awareness
- Publication Type :
- Academic Journal
- Accession number :
- 180802751
- Full Text :
- https://doi.org/10.24073/jga/5/01/07