Not all communication styles are created equal: the differing effects of communicating the family business brand's roots and virtues.

MLA

Aloui, Narjess, et al. “Not All Communication Styles Are Created Equal: The Differing Effects of Communicating the Family Business Brand’s Roots and Virtues.” Journal of Business & Industrial Marketing, vol. 39, no. 12, Dec. 2024, pp. 2673–83. EBSCOhost, https://doi.org/10.1108/JBIM-02-2024-0076.

APA

Aloui, N., Sdiri, I., Chaouali, W., Mousa, M., & Danks, N. P. (2024). Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues. Journal of Business & Industrial Marketing, 39(12), 2673–2683. https://doi.org/10.1108/JBIM-02-2024-0076

Chicago

Aloui, Narjess, Imen Sdiri, Walid Chaouali, Mohamed Mousa, and Nicholas Patrick Danks. 2024. “Not All Communication Styles Are Created Equal: The Differing Effects of Communicating the Family Business Brand’s Roots and Virtues.” Journal of Business & Industrial Marketing 39 (12): 2673–83. doi:10.1108/JBIM-02-2024-0076.