Using Competitor's Trade Mark as Unfair Competition in Keyword Advertising.

The article discusses the use of a competitor's trademark as a keyword in digital advertising, specifically in the context of sponsored links on search engines like Google. It argues that this practice constitutes unfair competition, leading to confusion among consumers and parasitic competition. The text also delves into the legal implications, including civil liability for search engine providers and the need for compensation for damages caused by such actions. The article emphasizes the importance of protecting trademarks and preventing consumer confusion in the digital advertising landscape. [Extracted from the article]