"Innovative Social Media Marketing Approaches for Academic Libraries: Trends and Best Practices".

Social media usage extends beyond conventional ways for promoting library services. Social media aids libraries in disseminating vital information about their collections, programmes, services, events, and more, it promotes user engagement. There is no doubt that the phenomenal technological advancement of the twenty-first century has affected library services worldwide particularly in India. The social media boom has gradually seeped into the library profession. With social media sites like Facebook, Twitter, Instagram, and YouTube, it has become clear that library services need to alter to suit the expanding needs of the end users. The need of the hour is to use Social media platforms for circulation of the information among users as the best marketing practice in today's world. The study's goal was to identify the social media platforms used by that five Indian Institutes of Technology (IITs) of northern India. The findings showed that everyone uses Facebook extensively, but the Institute under investigation uses blogs only infrequently. The IITs are using other social media sites, such Linkedin, YouTube, Instagram, X (previously twitter), and others, to share the most recent information on advancements within the institutions. [ABSTRACT FROM AUTHOR]