Analyze The Business Model In Vod Business And Consumer Behaviour.

It is also expected that the Video-On-Demand business is growing rapidly with a 15% CAGR from the year 2020 to the year 2026. From around $83 billion in the year 2022, the demand is expected that there is a growth of CAGR of 17.6% to reach around $260 billion by the year 2029. This study was presented to analyze the business model in VDO and consumer behaviours. Here, the data were collected from the metro cities in India. The simple random technique was used for the analysis of the result. Then, the objective of this study is to examine the customer behaviours of VDO on watching with the OTT platform. Thereafter, the market growth of OTT, constructs of VDO services, and correlation matrix were analyzed and discussed. Moreover, the consumer's behaviours toward the OTT platforms were analyzed. The result indicated that the consumer base of the video-on-demand industry could be dramatically increased and the OTT services owing to the convenience and variety available without advertisement. Thereafter, the consumers were likely to switch the AVOD from the SVOD. [ABSTRACT FROM AUTHOR]