Impact of Sustainable Financing Initiatives of banking Industry in India and its Role in Bank's Performance: An Empirical Study.

Sustainable financing initiatives in the banking industry involve green projects and responsible businesses promotions. These initiatives aim to support sustainable development, reduce climate-related risks, and enhance long-term financial stability. This empirical study examines the impact of sustainable financing initiatives on the performance of the banking industry in India where banks are aligning with global sustainability standards and national goals. This study explores how these sustainable financing efforts influence various aspects of banks' performance, including profitability, risk management, market positioning, and customer loyalty. The findings reveal that banks actively engaged in sustainable financing benefit from enhanced market valuations, improved risk resilience, and stronger customer relationships. People from the Banking Industry was surveyed to examine the role and impact of Sustainable Financing Initiatives of banking Industry on Bank's Performance and found that Capital Towards Sustainable Projects, Corporate ESG Practices, Market Valuation and Investments, Reputational Capital and Customer Loyalty and Bank's Performance are the factors that shows role and impact of Sustainable Financing Initiatives of banking Industry. [ABSTRACT FROM AUTHOR]