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DON'T CALL IT A COMEBACK: THE RISE, FALL, AND RE-EMERGENCE OF CHAMPION.
- Source :
- Slanted; Fall2024/Winter2025, Issue 44, p190-192, 3p
- Publication Year :
- 2024
-
Abstract
- The article offers information on the rise, fall and resurgence of the Champion brand in the fashion industry. Topics discussed include Champion's historical dominance in sportswear; its decline due to market changes and competition in the early 2000s due to market shifts; and also mentions about its successful re-emergence by tapping into nostalgia and collaborations with modern brands.
- Subjects :
- FASHION
SPORTSWEAR
ECONOMIC competition
CLOTHING & dress
NOSTALGIA
Subjects
Details
- Language :
- English
- ISSN :
- 18676510
- Issue :
- 44
- Database :
- Complementary Index
- Journal :
- Slanted
- Publication Type :
- Periodical
- Accession number :
- 181180802