Perfumes to Hijack Your Brain.

The article "Perfumes to Hijack Your Brain" explores the use of modern perfumes, known as 'neuroscents,' to alter brain chemistry and evoke specific emotional responses. Fragrance companies claim to have developed scents that can trigger feelings of calm, relaxation, euphoria, and happiness by targeting specific brain patterns. While there is evidence that pleasant smells can improve memory and well-being, the effectiveness of neuroscents in treating conditions like dementia is still under debate. The olfactory system's direct connection to memory and emotional centers of the brain makes scents uniquely powerful in triggering emotional responses and memories. [Extracted from the article]