Amex keeps focus on younger customers.

American Express is focusing its marketing efforts on younger consumers, specifically targeting Gen Z and millennials in 2025. CEO Stephen Squeri believes that investing in younger customers will pay off in the long run, as they have the potential to become lifelong clients. The company's strategy of allocating more marketing budget towards younger consumers has resulted in increased spending by Gen Z and millennials on Amex cards, showing promising growth compared to older generations. Squeri also emphasized the importance of stability in spending and regulation for the company's future success. [Extracted from the article]