Editorial: Harnessing the Experience Capital of the Hospitality and Tourism Industry.

The editorial discusses the importance of creating exceptional experiences in the hospitality and tourism industry to engage stakeholders effectively. It introduces the concept of experience capital as a valuable asset derived from cultivating and leveraging transformative experiences. The editorial outlines five key pillars for harnessing experience capital: Experiential Resonance, Experiential Transformation, Experiential Integration, Experiential Continuity, and Experiential Alignment. It calls for further research and encourages industry practitioners to prioritize creating coherent and transformative experiences to drive sustained organizational success. [Extracted from the article]