Evaluation of Critical Success Factors in Decision-Making for Achieving Business Success in Consulting Firms.

Decision-making in consulting firms is a crucial process that has impacted their competitiveness in a dynamic environment. These organizations must adapt to the growing demand for specialized services and confront various operational challenges. Therefore, this study has focused on analyzing the key factors that affect decision-making in achieving business success by maximizing resources and competitiveness at CONAS, a Cuban consulting firm. Using the neutrosophic VIKOR method as a multicriteria tool, 11 key factors were evaluated to establish causal relationships among the variables. The results revealed that competent personnel, international recognition, and effective management are determinants for enhancing the adaptation and prosperity of consulting firms. In conclusion, understanding and applying these factors facilitate organizational success by optimizing resources and improving competitiveness. Furthermore, it is suggested to investigate how digital transformation and sustainability influence decision-making, as well as to conduct comparative studies with other consulting firms in the region. [ABSTRACT FROM AUTHOR]