THE ROLE OF DIGITALIZATION IN THE DEVELOPMENT OF BANKING INSTITUTIONS.

The article examines the development of digitalization processes of banking in Ukraine. The results of the analysis allow us to state that the development of the Internet and the increase in its coverage area of Ukrainian households have a positive effect on the digital development of domestic banking institutions. The development of the Internet, in turn, during 2019-2023 ensured a stable predominance of the total volume of non-cash transactions over cash transactions with bank cards. In addition, digitalization in synergy with the development of the Internet has significantly changed the essence of the relationship between banks and customers, which is manifested in the growth and predominance of non-cash transactions over cash, the emergence of modern contactless payment services and the development of Internet banking to simplify communication between customers and banks. The comparison of Internet banking services of the largest domestic banking institutions, carried out as part of the research covered in the article, allows us to assert the significant development of these services both in terms of their functionality and the scope of services offered, as well as in terms of the degree of security of client data and card transactions. The above outline gives reasons to assert the relevance of further research in the field of digitization of banking institutions of Ukraine, in particular in terms of the influence of modern digital processes on the development of individual banking services. [ABSTRACT FROM AUTHOR]