Exploring Technological Solutions of Copyrights Problems.

New digital content services and other digital innovation have raised the problems of copyright and its rules (copyright) such as the unauthorized usage of licensed contents and their improper and unreliable royalty management. This article presents the exploratory examination of relationship between technological innovation and copyright problems by using the three qualitative cases in South Korea. Firstly, copyright problems indicate the matter of value creation and protection, which arise from appropriability. The results show that innovation planed in organizations handle copyright problems. Secondly, we find that technological solutions are related to the change of copyright functional capacity for value creation and protection. In a condition of that new digital content services and other innovation demonstrate the destructive power of copyrights, this paper has a position of that technological innovation can be a solution to copyright problems to service providers, license holders and relevant public agencies, rather than they would focus on legislation activities and legal disputes, which would increase economic and social costs. Thus, this article offers readers with a new research direction in the era of artificial intelligence such as generative artificial intelligence. [ABSTRACT FROM AUTHOR]