THE CANDIDATES COME OUT SLINGING BUT AS THE NAME-CALLING GETS HOTTER, THE VOTERS ARE STAYING COOL.

The article reports on the candidates of the 1988 elections. George Bush and Michael Dukakis started their presidential campaign on Labor day as it kicked off. In a "Business Week" poll, results showed that Bush is leading with 50 percent compared to the 44 percent of Dukakis. Bush promises a kinder and gentler national while Dukakis is working on giving economic nationalism a new prominence. INSET: MEET THE MASTERS OF MUD IN A DOWN-AND-DIRTY CAMPAIGN.