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USA TODAY'S STRUGGLE TO SNAG MORE ADVERTISERS.
- Source :
- BusinessWeek; 10/15/1984, Issue 2864, p80-85, 2p
- Publication Year :
- 1984
-
Abstract
- The article reports on the business crisis of Garnett Co. Inc.'s USA Today in attracting advertisers and readers in New York City. Advertising agencies have difficulties identifying whether the publication is a local newspaper or a national magazine. Thus, the paper is averaging about 10 advertising pages an issue in 1984 with 15-20% below Garnett's projections. It has been said that sales is below the expected quota and suggest that the resistance may be due to East Coast parochialism.
- Subjects :
- ADVERTISERS
SALES
NEWSPAPERS
ADVERTISING agencies
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2864
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 18792633