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Consumer Sourcebook Fourth Edition.
- Source :
- Marketing News; 2/17/1984, Vol. 18 Issue 4, p15-15, 1/9p
- Publication Year :
- 1984
-
Abstract
- The article reviews the book "Consumer Sourcebook," Fourth Edition, by Paul Wasserman and Gita Siegman.
- Subjects :
- INFORMATION resources
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 18
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Review
- Accession number :
- 19075584