SWOT Analysis.

Provides a business analysis of Gould Paper Corp., New York-based privately owned distributor of paper products , focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including strong market position, increase in revenues, and strong brand recognition; Weaknesses, including unsuccessful acquisitions, absence of distributor retail stores, and reliance on wood-based material; Opportunities for improvement, including acquisition of Salehurst group, rising paper prices, and growth in fine paper market; Threats to the company, including alternative communication mediums, change in advertising trends, and intense competition.