EXAMINING THE EFFECTS OF PUBLIC JOURNALISM ON CIVIL SOCIETY FROM 1994 TO 2002: ORGANIZATIONAL FACTORS, PROJECT FEATURES, STORY FRAMES, AND CITIZEN ENGAGEMENT.

After more than a decade of public journalism efforts, empirical knowledge of whether these efforts have met the movement's goals remains largely based on in-depth case studies. To address this shortcoming, this study analyzes 651 cases of public journalism conducted between 1994 to 2002. Hierarchical multiple regression analysis is used to consider the predictive power of organizational factors, project features, story frames, and efforts to engage citizens and assess public opinion on three civil society outcomes: improvements in citizenship, political processes, and volunteerism. Specific effects on civil society are discussed, study limitations are addressed, and insights for future research and practice are offered. [ABSTRACT FROM AUTHOR]