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Guilty Pleasures.

Authors :
Edwards, Jim
Source :
Adweek Western Edition; 08/09/99, Vol. 49 Issue 32, p26, 1p, 3 Color Photographs
Publication Year :
1999

Abstract

Talks about the watch advertising category. Basic elements of the advertising; Popular way to ensure the product's publicity; Details on the advertising campaign for Concord watch brand.

Subjects

Subjects :
CLOCKS & watches
ADVERTISING
ADVERTISING campaigns

Details

Language :
English
ISSN :
01994743
Volume :
49
Issue :
32
Database :
Complementary Index
Journal :
Adweek Western Edition
Publication Type :
Periodical
Accession number :
2182845

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Authors Abstract Subjects Details