Back to Search Start Over

A Media Giant.

Authors :
Greenfeld, Karl Taro
Donnelly, Sally B.
Rawe, Julie
Thigpen, David E.
Ressner, Jeffrey
Source :
TIME Magazine; 9/20/1999, Vol. 154 Issue 12, p48, 7p, 14 Color Photographs, 1 Chart, 7 Graphs
Publication Year :
1999

Abstract

Discusses the merger between CBS and Viacom and the relationship between chief executive officers (CEO) Mel Karmazin and Sumner Redstone, respectively. How neither of the companies needed the merger; The merger combining CBS' assets, such as broadcast television and radio advertising with Viacom's cable and movie-studio properties such as VH-1 and Paramount Pictures; Background information for both CEOs; View that Karmazin and Redstone are kindred spirits. INSETS: `I'm at the Top of My Game,' by Daniel Kadlec;Silicon Valley Is Not Impressed, by Michael Krantz.

Subjects

Subjects :
TELECOMMUNICATION mergers

Details

Language :
English
ISSN :
0040781X
Volume :
154
Issue :
12
Database :
Complementary Index
Journal :
TIME Magazine
Publication Type :
Periodical
Accession number :
2250830