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Impact on the Floor.
- Source :
- New Yorker; 10/13/1962, Vol. 38 Issue 34, p41-42, 2p
- Publication Year :
- 1962
-
Abstract
- The article focuses on vismat, a modified slide projector that, by means of a mirror, projects a color-slide image onto a two-foot-square piece of white plastic that is solidly bonded to the floor. Vismats are being used by supermarkets to advertise products. It explains how vismats work. According to a market researcher, items that are advertised by vismats increased in sales.
- Subjects :
- PROJECTORS
SLIDES (Photography)
SUPERMARKETS
ADVERTISING
MARKETING research
SALES
Subjects
Details
- Language :
- English
- ISSN :
- 0028792X
- Volume :
- 38
- Issue :
- 34
- Database :
- Complementary Index
- Journal :
- New Yorker
- Publication Type :
- Periodical
- Accession number :
- 22512044