UK consumers in control of their health.

The article reports on the preference of British consumers over fresh produce with high vitamin content. According to a spokeswoman at Tesco Stores Ltd., they are becoming more adventurous in the fruits and vegetables they choose and how they eat them. In the past two years, an increase in people's sense of control over their health and wellness in Great Britain that is simply not occurring with the same ferocity in the U.S. Some of the brands doing well in Great Britain include Actimel, Lucozade and Twinnings.