The ABC's of Press Checks.

The article offers information on what to do during a press check. According to the author, if an owner of a catalog is disappointed with his sales tool, it is likely that the catalog will fail to impress consumers and prospects. She mentioned that the first thing to look at is the proof. The author also stated that it is important to check the paper used. She also suggested getting a mockup for further checking. INSET: Before the press check.