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From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK.
- Source :
- Agriculture & Human Values; Jun2007, Vol. 24 Issue 2, p207-218, 12p
- Publication Year :
- 2007
-
Abstract
- This paper uses George Ritzer’s account of McDonaldization – the socially transformative process of rationalization – to undertake a critical analysis of agri-environment schemes, the dominant form of on-farm nature conservation in England. Drawing on a wide range of evidence, including social surveys of the participants and non-participants of agri-environment schemes, government files, and interviews with government officials, the four key dimensions of McDonaldization – efficiency, calculability, predictability, and control (through non-human technologies) – are applied to the analysis of agri-environment schemes. The irrationalities emerging from a McDonaldized approach to nature conservation are discussed together with their implications for farmers, nature, and society. In conclusion, the paper points to the emergence of alternative models of on-farm nature conservation that may offer ways of resisting and displacing the McDonaldized version. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0889048X
- Volume :
- 24
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Agriculture & Human Values
- Publication Type :
- Academic Journal
- Accession number :
- 24940789
- Full Text :
- https://doi.org/10.1007/s10460-006-9048-7