"Don't Make Me Think": A Plea for Simplicity and Transparency.

The article examines technologies used to provide library patrons with the same kind of success in finding information as achieved with Google searching. It is recommended to simulate Google, and then move beyond Google. One technology that allows libraries to emulate the "do not make me think" environment provided by Google is federated searching. With this kind of searching, users can access article's indexes, the library's online catalog and locally developed or Web databases all at the same time. Another technology, faceted browsing or search clustering, allows the user to narrow down their search results contextually.