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Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries.

Authors :
Calvert, Philip
Source :
Electronic Library; 2007, Vol. 25 Issue 1, p114-115, 2p
Publication Year :
2007

Abstract

The article reviews the book "Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries," by Terry Kendrick.

Details

Language :
English
ISSN :
02640473
Volume :
25
Issue :
1
Database :
Complementary Index
Journal :
Electronic Library
Publication Type :
Review
Accession number :
25029013
Full Text :
https://doi.org/10.1108/02640470710729164