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Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries.
- Source :
- Electronic Library; 2007, Vol. 25 Issue 1, p114-115, 2p
- Publication Year :
- 2007
-
Abstract
- The article reviews the book "Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries," by Terry Kendrick.
Details
- Language :
- English
- ISSN :
- 02640473
- Volume :
- 25
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Electronic Library
- Publication Type :
- Review
- Accession number :
- 25029013
- Full Text :
- https://doi.org/10.1108/02640470710729164