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Services Marketing.

Authors :
McIntyre, Faye S.
Source :
Service Industries Journal; Jul99, Vol. 19 Issue 3, p206-207, 2p
Publication Year :
1999

Abstract

Reviews the book "Services Marketing," by David L. Kurtz and Kenneth E. Clow.

Subjects

Subjects :
MARKETING in service industries
NONFICTION

Details

Language :
English
ISSN :
02642069
Volume :
19
Issue :
3
Database :
Complementary Index
Journal :
Service Industries Journal
Publication Type :
Review
Accession number :
2514456

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Authors Abstract Subjects Details