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LOOK MOM, NO ADS!

Authors :
Fitzgerald, Mark
Source :
Editor & Publisher; May2007, Vol. 140 Issue 5, p70-70, 1p
Publication Year :
2007

Abstract

The author discusses the significance of the newspaper "Day Book" launched by E. W. Scripps in journalism in the U.S. The paper circulated from 1911 to 1977 and targeted the working class. Scripps came up with the idea of an advertising free paper because he believed that a paper without advertising could give a more honest account of the news according to author Duane Stoltzfus. The paper directed particular criticism against department store magnate Marshall Field Jr.

Details

Language :
English
ISSN :
0013094X
Volume :
140
Issue :
5
Database :
Complementary Index
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
25220889