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Cross-media publishing by U.S. newspapers.
- Source :
- Journal of Electronic Publishing; Apr2007, Vol. 10 Issue 2, p2-2, 1p, 2 Charts
- Publication Year :
- 2007
-
Abstract
- This paper investigates cross-media publishing: the alternative publishing channels that can be exploited by newspaper organizations. It includes an analysis of the adoption of cross-media publishing by the top 10 US dailies as well as a discussion of the reasons for employing cross-media publishing and the degree of success of this endeavor. The results of the analysis indicate a moderate use of cross-media publishing in the US. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10802711
- Volume :
- 10
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Electronic Publishing
- Publication Type :
- Academic Journal
- Accession number :
- 25406269
- Full Text :
- https://doi.org/10.3998/3336451.0010.211