Progress in Marketing Research A. Research in Universities.

The article reports on marketing research studies being conducted in colleges and universities in the U.S. The author includes information about a research study, being printed at the University of Pennsylvania, which focuses on the pharmaceutical industry. A study focusing on accounts receivable for smaller stores, being prepared at the University of Chattanooga, is discussed. A study named "Price and Returns for Nova Scotia Apples," being conducted at Cornell University, is also mentioned.