SOME OBSERVATIONS CONCERNING MARKETING EXAMINATIONS.

The article discusses questions regarding marketing examinations collected at the request of the Committee on the Teaching of Marketing. The author collected question papers used in the final examinations in an initial marketing course from twenty different colleges and universities. The Committee found the questions from different institutions to range too widely to create a standard set of questions that would be universally beneficial. Some of the differences in the questions included the objectives of the courses offered, the placing of the course in the business curriculum, and the perspective of each teacher and what they feel is important. The author believes further study should be used to standardize an evaluation of teachers and courses.