4.0 MARKETING MIX.

The article contains a section of abstracts regarding Marketing Mix from various publications. Some of the articles include "Managing Physical Distribution for Profit," by David P. Herran from the publication, the "Harvard Business Review;" "Expanding the Concept of Inventory Management," by Marian Burk Rothman from the publication, "Stores;" and "The Relationship between Price and Quality in Situations of Repeated Trial," by Steven M. Cox from the publication, "University of Michigan Business Review."